Big Data, Simplified.
Atlas helps consumer goods companies make better decisions
by harmonizing data and extracting richer insights … in less time.
Different Reports for Different Folks
Retailer team-leads need insights into their respective accounts. Sales personnel need insights into their accounts and channels. Brand managers need insights into their categories and brands. Supply chain managers require multi-level perspectives into warehouses, DCs, zones and stores – and the senior leadership team needs insights across the enterprise.
Run Reports the Way You Run Your Business
Atlas provides a single, intuitive interface that accelerates the Insight-to-Impact Cycle, while delivering multi-echelon reporting. Atlas’ Four-A methodology (see video on the right) empowers each respective user by streamlining the flow of information … from data to decision.
Insight to Impact
Snapshot of Recent Case Examples
In the U.S. grocery retail marketplace, fundamental assumptions are made about retailer segmentation. For example, value retailers in grocery, dollar and mass typically win with lower-to-middle-income, middle-aged shoppers, while other retailers skew slightly younger...
Not long ago, consumer goods companies’ retail coverage strategies were based on two variables: budgets and store counts. All stores were considered equal. Then, advancements in technology, such as product potential indices and geo-demographic modeling, enabled retail...
Laurie Brewer, an expert in consumer goods category management, joins the Atlas team to lead the company’s planogram automation product line March 28, 2019, Rogers, Ark. – Atlas Technology Group is pleased to announce that Laurie Brewer has joined the company as vice...