Click and Collect: Who’s Really Buying Your Products?

Click and Collect: Who’s Really Buying Your Products?

In the U.S. grocery retail marketplace, fundamental assumptions are made about retailer segmentation. For example, value retailers in grocery, dollar and mass typically win with lower-to-middle-income, middle-aged shoppers, while other retailers skew slightly younger...
Click & Collect – Evolution of Shopping

Click & Collect – Evolution of Shopping

Click & Collect Sep 16, 2019 Evolution of Shopping Our lives are being impacted by advancements in technology. The way we communicate, how we dress, how we shop, what we are buying and even how we entertain ourselves has evolved. We are slowly integrating our...
New Technology Boosts Return on Retail Investment

New Technology Boosts Return on Retail Investment

Not long ago, consumer goods companies’ retail coverage strategies were based on two variables: budgets and store counts. All stores were considered equal. Then, advancements in technology, such as product potential indices and geo-demographic modeling, enabled retail...
Atlas Technology Group Expands Management Team

Atlas Technology Group Expands Management Team

Laurie Brewer, an expert in consumer goods category management, joins the Atlas team to lead the company’s planogram automation product line March 28, 2019, Rogers, Ark. – Atlas Technology Group is pleased to announce that Laurie Brewer has joined the company as vice...