One of the largest candy manufacturers in the world used Atlas’ Reporting Studio to monitor sell-in of its Fourth-of-July promotional pallet program at Walmart.
Reporting included the tracking of:
- Seasonal Pacing
- Store Shipments
- Pallet Arrivals
Performance alerts were automatically distributed when “seasonal pacing” fell below pre-defined thresholds. This enabled the supplier, and its retail service provider, to efficiently deploy the resources needed to boost campaign participation within the requisite timelines.
Results
Forth-of-July pallets were placed in 95% of the targeted stores, which:
- Generated $19.8 MM in promotional sales
- Established a new record for pallet placements
(number of pallets placed and percent of stores participating)
