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One of the largest candy manufacturers in the world used Atlas’ Reporting Studio to monitor sell-in of its Fourth-of-July promotional pallet program at Walmart.

Reporting included the tracking of:

  • Seasonal Pacing
  • Store Shipments
  • Pallet Arrivals

Performance alerts were automatically distributed when “seasonal pacing” fell below pre-defined thresholds. This enabled the supplier, and its retail service provider, to efficiently deploy the resources needed to boost campaign participation within the requisite timelines.

Results

Forth-of-July pallets were placed in 95% of the targeted stores, which:

  • Generated $19.8 MM in promotional sales
  • Established a new record for pallet placements
    (number of pallets placed and percent of stores participating)